Productized Podcast with Anita Grummels
Anita is Senior Principal Product Manager at FARFETCH. She delivers product propositions and customer experiences that help users to think, act and choose positively.
⚡ Chapter 1. Who’s Anita?
[02:05] Anita’s background and how did she got into Product Management
[04:53] Anita’s role at FARFETCH
⚡ Chapter 2. Sustainability to your life
[08:40] How sensitive do you think consumers are about sustainability in fashion?
[11:25] How far ahead or behind do you think the luxury fashion industry is in general in terms of sustainability?
[12:30] What do you think is the biggest challenge of sustainable innovation in fashion?
Challenge nº1: Selling more circular, low-waste products or uses of circular services, than sales of products made in traditional, linear ways.
“Making second-hand as luxury and as seamless as primary purchases”
Challenge nº2: Create value on second-hand luxury goods
⚡ Chapter 3. FARFETCH’s approach
[19:20] What’s FARFETCH’s vision regarding sustainability? And as a marketplace, what can be FARFETCH’s role on this sustainable walk?
We have called our platform positively FARFETCH as we desire to be the platform for positive change in the industry.
POSITIVELY CLEANER: To be ‘Climate Positive’. Achieving Net Zero emissions by reducing our footprint in line with Science-Based Targets, offsetting unavoidable emissions, and supporting our wider value chain (outside of our footprint boundary) to achieve additional carbon reductions.
POSITIVELY CONSCIOUS: To sell 100% ‘Conscious’ products. Driving all revenues from products that are independently recognized or certified as being better for people, the planet, or animals, and from services that enable positive change.
POSITIVELY CIRCULAR: To be more ‘Circular’ than ‘Linear’. Selling more circular, low-waste products or uses of circular services, than sales of products made in traditional, linear ways.
POSITIVELY INCLUSIVE: To be a leader in ‘Conscious Inclusion’. Championing diversity and inclusion both in our workplace and the global fashion community.
⚡ Chapter 4. The punchline: The mindset and milestones
[23:40] What should be the PM mindset to work in sustainability?
[26:45] How do you measure your progress towards sustainability? Do you have milestones?
[28:00] Q&A
[35:30] Bucket List
Anita Grummels recommends 📚 on product and leadership:
Productized may get commissions for purchases made through links to books pointed in this post.
📗Thinking Fast and Slow: Daniel Kahnehman
📘Predictably irrational: Dan Airley
📙The Tipping Point: Malcolm Gladwell
📕What the Dog Saw: Malcolm Gladwell
📘This is marketing: Seth Godin
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