⚡ Chapter 1. Who’s Anita?
[02:05] Anita’s background and how did she got into Product Management
[04:53] Anita’s role at FARFETCH
⚡ Chapter 2. Sustainability to your life
[08:40] How sensitive do you think consumers are about sustainability in fashion?
[11:25] How far ahead or behind do you think the luxury fashion industry is in general in terms of sustainability?
Our 2030 Goals
We have a clear strategy for becoming Positively Farfetch, the platform for good in luxury fashion. Our 2030 goals…
[12:30] What do you think is the biggest challenge of sustainable innovation in fashion?
Challenge nº1: Selling more circular, low-waste products or uses of circular services, than sales of products made in traditional, linear ways.
“Making second-hand as luxury and as seamless as primary purchases”
Challenge nº2: Create value on second-hand luxury goods
⚡ Chapter 3. FARFETCH’s approach
[19:20] What’s FARFETCH’s vision regarding sustainability? And as a marketplace, what can be FARFETCH’s role on this sustainable walk?
We have called our platform positively FARFETCH as we desire to be the platform for positive change in the industry.
POSITIVELY CLEANER: To be ‘Climate Positive’. Achieving Net Zero emissions by reducing our footprint in line with Science-Based Targets, offsetting unavoidable emissions, and supporting our wider value chain (outside of our footprint boundary) to achieve additional carbon reductions.
POSITIVELY CONSCIOUS: To sell 100% ‘Conscious’ products. Driving all revenues from products that are independently recognized or certified as being better for people, the planet, or animals, and from services that enable positive change.
POSITIVELY CIRCULAR: To be more ‘Circular’ than ‘Linear’. Selling more circular, low-waste products or uses of circular services, than sales of products made in traditional, linear ways.
POSITIVELY INCLUSIVE: To be a leader in ‘Conscious Inclusion’. Championing diversity and inclusion both in our workplace and the global fashion community.
⚡ Chapter 4. The punchline: The mindset and milestones
[23:40] What should be the PM mindset to work in sustainability?
[26:45] How do you measure your progress towards sustainability? Do you have milestones?
[35:30] Bucket List
Anita Grummels recommends 📚 on product and leadership:
Productized may get commissions for purchases made through links to books pointed in this post.
📗Thinking Fast and Slow: Daniel Kahnehman
Thinking, Fast and Slow
Buy Thinking, Fast and Slow on Amazon.com ✓ FREE SHIPPING on qualified orders
📘Predictably irrational: Dan Airley
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Buy Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions on Amazon.com ✓…
📙The Tipping Point: Malcolm Gladwell
The Tipping Point: How Little Things Can Make a Big Difference
Buy The Tipping Point: How Little Things Can Make a Big Difference on Amazon.com ✓ FREE SHIPPING on qualified orders
📕What the Dog Saw: Malcolm Gladwell
What the Dog Saw: And Other Adventures
What the Dog Saw: And Other Adventures [Gladwell, Malcolm] on Amazon.com. *FREE* shipping on qualifying offers. What…
📘This is marketing: Seth Godin
This Is Marketing: You Can't Be Seen Until You Learn to See
This Is Marketing: You Can't Be Seen Until You Learn to See [Godin, Seth] on Amazon.com. *FREE* shipping on qualifying…
Want to be a part of the Productized community? Sign up for our newsletter here.