Productized Masterclasses Overview

Do you know what Productized Masterclasses are?

Today we bring you the Productized Masterclasses news! Surely you’ve heard about it, but you still have some doubts… Then this article is for you!

⭐️ 2 Days of Live Online Training Masterclasses

If you join us, you’ll enjoy 4 masterclasses of your choice, 2 inspiring keynotes, and get practical tips from the world’s experts on Product Development! Apart from networking with your peers and trainers. So, be prepared to get inspired and learn about Enterprise Product, and Consumer Product!

Who are our Masters?

Teresa Torres, Dan Olsen, Gibson Biddle, Ken Sandy, among others… A set of professionals who will show you great topics in the product area. You will be able to make your own schedule, choosing in advance which of the classes you want to attend.

You will be able to make your own roadmap, by choosing 4 masterclasses out of a total of 8, with 2 masters for each slot: one in Consumer Product & the other in Enterprise Product.

If you choose an Enterprise-class (pink), you cannot go to a Consumer-class (blue) at the same time. But don’t worry, you’ll have free access to the recordings of all masterclasses, at the end.

We thought from the beginning to bring you the best offer. These are not simply “talks” where you turn on your computer and listen while you work. Here you’ll be able to interact with more people and ask questions live with our lecturers.

⏰ There is a limited number of places, so the sooner you buy, the sooner you can choose!

⚡ DAY 1 ⚡ MAY 27

Redesign Your Organization for Innovation

Do you want to scale your organization? Do you want to build strong product operations foundations?

Kandis O'Brien empowers enterprise clients and pioneering startups to ideate, collaborate, and execute quickly and efficiently for sustainable growth.

Kandis is passionate about helping organizations build better products, services, and organizational cultures leveraging human-centered approaches including Design and Vision Sprints. She is also the organizer of Design Sprint NYC, the official Google Design Sprints Global Chapter community for practitioners and facilitators.

📌 You should come if you want to:

1.Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.

2. Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with a focus on companies and discuss effective collaboration.

3. Faster decision-making in vision sprints. Learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.

4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address the five essential dimensions of organizational design and Balancing Alignment and Autonomy.

5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.

Radical Product Thinking Your Way to a Strategic Role as a Product Leader

Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She currently advises organizations from high-tech startups to government agencies on product thinking. She’s the author of an upcoming book on Radical Product Thinking that’s scheduled for launch in September 2021 with Berrett Koehler — the book gives readers a systematic approach for building successful products that bring about the change we want to see in the world. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering and speaks nine languages while learning her tenth. You can follow her on her Medium publication or on LinkedIn.

📌 You should come if you want to:

1. Your way to a strategic role as a product leader While a product manager’s role should be strategic, in practice, it’s often a tactical one, with a focus on execution and delivering a set of features.

2. Reflect on your role It’s easy to feel stuck in the role of a backlog administrator instead of a product leader. How do you take on a more strategic role?

3. Spread your influence In this Masterclass, you’ll learn how to align teams by crafting a clear vision and to spread your influence and way of thinking across your organization.

4. Tools to help you Product managers and senior product leaders will gain tools to craft a compelling vision and help others internalize your vision, and use it in everyday decision-making. Senior leaders who have developed product intuition through years of hard lessons will gain communication tools to help others develop an intuition for making decisions like you would.

5. And many more strategies You’ll walk away with practical techniques to level up and elevate your role as you build successful, world-changing products.

Hacking Your Product Leader Career

Gibson Biddle joined Netflix as VP of Product in 2005. In 2010 he became the Chief Product Officer of his next startup, Chegg, a textbook rental and homework help company that went public in 2014. Today he’s an adviser, speaker, and guest lecturer at both Stanford and INSEAD.

📌 You should come if you want to:

1. How to build your career This Masterclass advocates an experimental approach to your career.

2. Develop your product and leadership skills Learn how to package and position yourself via the technical product and leadership skills of a product leader to form your own career hypotheses.

3. The importance of feedback Finally, recruit a Personal Board of Directors to solicit ongoing feedback from peers and mentors.

4. Tools to help you We’ll use Slido to see the variety of skills that product leaders all around the world exhibit, and to bring home the point that there’s no one “right” type of product leader.

5. And many more strategies It’s all about packaging and positioning yourself for that role that’s a perfect fit for you.

User Stories And Experience Mapping For Agile

by Stefan Haas and Catherine Louis

Stefan Haas helps people create sustainable products customers love. As a coach, he helps his clients to tackle complex product strategy questions, design an agile organization, nurture an innovation culture, and establish an entrepreneurial leadership style that enables independent autonomous product and innovation teams to strive.

📌 You should come if you want to:

1. The five phases of design thinking A deep dive into the five phases of design thinking will help teams understand and focus on their problems and explore better solutions.

2. The lean development practices It’s not enough just to understand the problem and explore solutions, It’s equally important to apply lean development practices to have a greater chance of achieving business outcomes.

3. How to apply customer journey mapping Learn how to apply customer journey mapping throughout the lifecycle of your agile product to maximize your investment into developing the most effective product possible.

4. Tools to help you Models that help define the five stages of the design thinking, as well as tools like personas, empathy maps, and customer journey maps.

5. And many more strategies On how to hear and feel the voice of the customer, to lead to more market opportunities.

Build the Right Thing for the Right People

Dan Olsen is a product management trainer, consultant, and author. At Olsen Solutions, he works with CEOs and product leaders to build strong product teams. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product leader at Intuit and several startups. Dan founded the monthly Lean Product Meetup which has over 10,000 members.

📌 You should come if you want to:

1.Product-Market Fit Pyramid and The Lean Product Process Learn Dan Olsen’s key framework on how to achieve product-market fit through his lean product process.

2. Identify underserved customer needs Determine your target customer, identify underserved customer needs and define your value proposition.

3.How to build the right product for the right people In this Masterclass, Dan will share advice from his book “The Lean Product Playbook”.

4. Tools to help you Dan will illustrate these concepts with real-world examples and case studies.

5. And many more strategies Come learn how to turn product management into more of a science than an art to improve your odds of success.

⚡DAY 2 ⚡ MAY 28

Key Metrics For High Impact Products with OKR

Elie is the founder and MD of ikiōm. He helps leaders and founders through actionable consulting in innovation, product, and strategy. He has more than 10 years of experience in Product Management, Go-to-market, Strategy, Strategic Marketing, Organisation design, Strategic Planning, OKR, Portfolio, Delivery, and Program. In his career, he launched, grew, and managed product lines at the global level. He designed, recruited, and grew various product and program teams, ran various transformation initiatives, and rolled out OKR across various organizations. As founder, investor, or mentor, Elie also actively contributes to tech entrepreneurship initiatives addressing sustainable development.

📌 You should come if you want to:

1. The (Unexpected) Benefits Of Keeping The Score In product organizations more than any, we realize the importance of making data-driven and fact-driven decisions making. But Measurement can help in many more ways along the product life cycle.

2. The Key Metrics Areas To Look At Product is at the crossroad of business, technology, customer experience, and more. So, when it comes to measuring what matters, there are some areas you’ll want to have a close look at.

3.How To Leverage OKR To Stimulate A More Data-Driven Culture In Your Product Organization OKR (Objectives & Key Results) is a goal management framework evangelized by Google and used by many tech companies and product teams around the globe.

4. Tools to help you We’ll see together what are the tools to leverage OKR to help your product organization better prioritize, plan and execute with a data-driven, transparent and result-oriented mindset.

5. And many more strategies Everything you need to increase the impact of your product team leveraging data-driven culture.

Building a Common Yearning for the Vast and Endless Sea

Moved from developing products to developing Product Managers. Much more interested in the human side of product development than the technology. Co-founder at, a personalized learning platform, and community for PMs.

📌 You should come if you want to:

1. Why it’s important (and how) to engage internal stakeholders Communicate clearly and persuasively, and align towards a common mission and vision.

2. We build tech products, but usually the hard part is not the tech, but the people. Different teams with different agendas, “irrational” decision-making, feature requests coming out of nowhere, lack of strategic direction. If you’ve read this far, you know the drill.

3. “Unpack” these problems and share battle-tested tools that have helped me in my work as a PM and consultant, and that I hope are useful to you as well. There are hard limits to what we can fix as PMs in a broader organization, but there’s also a lot we can do (and should be aware of) to drastically cut down on stakeholder alignment challenges.

4. Tools to help you A framework to manage your internal stakeholders and communications strategically and 4 tools to help you communicate more clearly (and persuasively)

5. And many more strategies Such as techniques to help a group reach consensus without (much) discussion and approaches to gradually lead stakeholders to think about problems first, instead of features (solutions).

How to Identify and Test Your Solution Assumptions

Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, and has taught over 6500 product people core discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits, and blogs at

📌 You should come if you want to:

1. Test Assumptions, Not Ideas The Lean Startup popularized the idea of testing the assumptions that need to be true in order for your ideas to work.

2. Build it and test it It can be challenging, however, to see our own assumptions let alone test them.

3. Discovery process In this Masterclass, you’ll learn a structured approach for how to take an idea, break it down into its underlying assumptions, and quickly prioritize the ones that need to be tested.

4. Tools to help you Finally, you’ll learn a simple framework for how to design fast and better.

5. And many more strategies Such as effective assumption tests so that you can quickly identify what to build.

Leading Through Influence

Ken Sandy is a former Vice President of Product at two leading online learning companies MasterClass and He started his career being a business analyst at McKinsey & CO and from that he moved to a career in Product, being a product consulting and executive coach, helping companies drive focus and growth through maturing their Product Management processes and teams. In 2020, he released “ The Influential Product Manager — How to Lead and Launch Successful Technology Products,” a comprehensive and practical guide for product managers in modern technology companies. Ken Sandy is also an avid traveler — backpacking, teaching, and working across the United States, Asia, his native Australia, Europe, and South America.

📌 You should come if you want to:

1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger, and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.

2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.

3.Understand your profile Evaluate your “go-to” strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.

4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.

5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.

Chasing Rabbits — Turning Research Insights Into Informed Decisions

Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in California, but left that world behind and gravitated towards a research career after moving to Canada in 2009. She’s the current chapter co-chair of the Qualitative Research Consultants Association Pacific Northwest Chapter and the BC chapter of the Marketing Research and Intelligence Association’s former chair. Lauren is passionate about helping the research community to grow, hosting research meetups in her home, and helping the environment, by doing volunteer work and making donations as a member of 1% for the Planet.

📌 You should come if you want to:

1. Always question what they say There’s a saying among researchers, ‘Do a quant survey with 100 people and learn ten things. Do a qual study with ten people and learn 100 things.’ You will learn when research is only providing you a false sense of security.

2. How to be a better consumer of research results If these insights were rabbits, how do stakeholders know which insights (rabbits) are worth chasing? What leads to the best business and design opportunities?

3. Get the best value from a qualitative and quantitative study In this Masterclass, we will be going over which methodology to apply to a research question. We will discuss how to weigh appropriately, act upon, or be critical of the resulting research findings.

4. Tools to help you Know when research is only providing you a false sense of security. Be a better consumer of research results.


🔥 Why is this event for you?





🎁 What do you Get?

📝 In short, at this event, you can count on

🎟 2 half-days of hands-on masterclasses with the best pros.

💪🏼 You can choose your own 4 masterclasses.

📝 Get practical tips from pros like Teresa Torres!

🍻 Network with fellow participants and Trainers.

🏅 Get certified product training for Enterprise and Consumer Products.

🖥️ Free access to the recordings

🗓️ 27–28 May 2021, starting at 2 pm WEST

Do you think you can book these two days into your calendar?

Have we convinced you? Tickets are still on sale, but will soon sell out. Don’t want to come alone? We have some offers for your team.

Still, have doubts? Talk to us!

We’re here for you 💗

Productized team

Through workshops, courses and coaching, we seek to contribute to the relationship between people and their organizations to build better products. Welcome!

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