Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California. Left that world behind and gravitated towards a career in research, after moving to Canada in 2009.
Since then, she has been an in-house research team of one for Motion Canada and TELUS Digital an interim leader of the market research department of BC’s hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between.
[1:58] How is Lauren taking adventures during this crazy year
[3:12] 1% for the Planet: Lauren’s a mission with the Environment
[5:40] From the advertising world to research
[7:05] “I love what I do because I am good at it”
[7:12] The birth of Curio design
[8:00] What are the main needs of companies? Difference between small and big companies.
[13:30] “People don't get how difficult it is to get get the right people, especially in B2B”
[15:46] The difference between physical and digital products
[18:12] Latest research trends and innovations
[19:30] Chasing Rabbits — Turning research insights into informed decisions
[21:50] Passions, projects, and travels
[22:20] Lauren’s bucket list trip
[23:58] “It’s hard to have a good work-life when you love your job”
[24:50] Plans for the future
[25:10] Q&A: What are the essential characteristics that someone who wants to start a business needs to have?
Lauren Isaacson recommends 📚 on product and leadership:
Productized may get commissions for purchases made through links to books pointed in this post.
📗 Technically Wrong by Sara Wachter-Boettcher
Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech [Wachter-Boettcher, Sara] on…
📘Bad Ass: Making Users Awesome by Kathy Sierra
Badass: Making Users Awesome
Badass: Making Users Awesome [Sierra, Kathy] on Amazon.com. *FREE* shipping on qualifying offers. Badass: Making Users…
📙The Signal and the Noise by Nate Silver
The Signal and the Noise: Why So Many Predictions Fail--but Some Don't
The Signal and the Noise: Why So Many Predictions Fail--but Some Don't [Silver, Nate] on Amazon.com. *FREE* shipping on…
📙How to Hire and Manage Market Research Agencies by Kathryn Korostoff (works for UX research agencies too 😊)
How To Hire & Manage Market Research Agencies
How To Hire & Manage Market Research Agencies [Korostoff, Kathryn] on Amazon.com. *FREE* shipping on qualifying offers…
📕Naked Statistics by Charles Wheelan
Amazon.com: Naked Statistics (0889290310644): Charles Wheelan, Jonathan Davis: Books
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