How to build a sustainable growth strategy — Yaroslav Stepanenko

  1. Find and Measure Product <> Market Fit
  2. Build and Scale Functional Growth Teams
  3. Scale via Testing and Experiments

How to measure product<>market fit?

  1. How would you feel if you could no longer use “this product”?
  2. What would you likely use as an alternative if “this product” was no longer available?
  3. What is the primary benefit that you have received from “this product”?
  4. Have you recommended “this product” to anyone?
  5. What type of person do you think would benefit most from “this product”?
  6. How can we improve “this product” to better meet your needs?
  7. Would it be okay if we followed up by email to request a clarification to one or more of your responses?
Yaroslav and Sean Ellis
  1. You should not send the survey to the whole user base. Instead, it should be sent to people “who experienced the core product offering”.
  2. No incentives > “You cannot offer incentives to your users because at best, you will be hearing the complimentary language about you, about your company, about your product… in exchange on $100, Amazon coupon or wherever you are offering.”
  3. How many people do you need to get the conclusive results? “The more you have, the more accurate the results will be. But ~50 responses can be enough.”
  4. “You have to talk to your users.”
  1. Set up an email sequence and send it every X months to your new customers — this will allow that you understand how people feel, what are they telling about your product, analyze data and make conclusions
  2. Use retention dashboards with segmentation applied — this will allow that you understand which channels work or not and better contribute to your product markets

Build and Scale Functional Growth Teams

  1. Product Manager is not the same as Product Owner. PM should be the leader who sets the culture and the direction for the team within the team (and preferably fast).
  2. Marketing People should have great expertise in certain domains and test things fast.
  3. A no perfectionist designer it’s ideal to run three sprints in a row giving preference to one who loves doing cool sexy stuff.
  4. Engineers and Data Analytics should build fast and gives the results fast.
  5. In other words, you want people who are willing to do things fast and it’s all about speed for the growth team.

Scale via Testing and Experiments

  1. Prioritization
  2. Design and Execution
  3. Measurement
  4. Learning & Insights
  5. Discovery

👉 Watch Yaroslav Stepanenko’s Talk at Productized 2019

👉Access Yaroslav Stepanenko’s presentation on SlideShare

Hand ✍️ Sketches of Productized 19

About Yaroslav Stepanenko

About Productized

About Productized Masterclasses

--

--

--

Through workshops, courses and coaching, we seek to contribute to the relationship between people and their organizations to build better products. Welcome!

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Survivorship Bias & Business Success

Investing time

Outsourcing EDI

The Rise of “T-Ball” Entrepreneurship

Thread on Secret Snakes

Perfect Weekly Team Meeting for Startups: Boilerplate — Week 2

What’s Your Business Worth?

🚨 Startup Spotlight: Balance

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Productized

Productized

Through workshops, courses and coaching, we seek to contribute to the relationship between people and their organizations to build better products. Welcome!

More from Medium

Chisel: The Product Manager’s Best Friend

How to pitch better: a founder’s guide to post-pitch analytics

Finding Product Market Fit

Creating a Career in Product Management