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Productized

By Sara Cerqueira

Hi Podcast fan,🎙

I’m the biggest podcast fan in the world🌏 and I’ve been producing the Productized podcasts and videocasts and I have some secrets to share with you. Let’s go? 🚀

You have every reason to start a podcast since this medium is living it's golden days.

By 2021, according to a report by Edison Research, 78% of the American population is familiar with podcasts.

Among the US population aged 12 and older, the total number of people who have listened to a podcast has reached a record 57% in 2021, representing a 23% growth since 2015. …


By Ana Carolina Messias

Gaining work experience was one of my priorities while taking a gap year. As a business student and ambitious person, I wanted to get my hands on the field, as soon as possible. I wanted to challenge myself in a different setting, gain practical insights and grow from it. And Productized has definitely given me that. It was such a ride!

Let me introduce myself. My name is Ana Carolina Messias and I’m a 21 years old Portuguese Graduated Business Student from Nova School of Business and Economics. In pursuit of my thirst for learning, exploring, and challenging myself, I…


We talked with Julia Somerdin, who is an entrepreneur and executive with over 15 years of experience in connectivity technology and digital solutions. Experienced in sales, marketing, tech strategy, and system solution and integration with a data-driven and systems thinking approach.

Julia Somerdin is the CEO and Co-founder of Labby. Where she holds responsibilities in the areas of fundraising, sales, and go-to-market. Julia studied at MIT in the MIT-ESD program and also holds an MBA and a BS in Electronics Engineering. Julia has an insatiable curiosity for cutting-edge technology, and her dream is to make the world a better…


Today we have Ted Harrington, author of “HACKABLE: How to Do Application Security Right” and the Executive Partner at Independent Security Evaluators (ISE), a company of ethical hackers famous for being the first to hack the iPhone.

[1:31] From Psychology to hacking

[3:45] Ted’s book “Hackable: How to Do Application Security Right.” What PMs need to know about it.

[7:50] First steps to secure my product

How to clean a blender?

Talking about security is like cleaning a blender after a smoothie, you have 2 options:

1. clean up after the smoothie

2. Wait, even though it will be…


Chris Hull is the Co-Founder and Chief Product Officer of Otus, a Chicago-based edtech company. After 13 years as an educator, Chris wanted to minimize the chaos of disconnected edtech tools for K-12 administrators, educators, students, and their families. Otus is one system to teach, grade, analyze, and plan. With Otus, school leaders can focus on student learning, not technology.

Time Notes

[1:20] Who is Chris?

[2:52] Inspiration to become a teacher

[4:50] The drive to co-create otus — student performance platform

“The biggest power is getting to know each kid. What makes a good teacher? The ability to unlock conversations…


We talked with Howard Tiersky, WSJ Bestselling Author, Top 10 Digital Transformation Influencer, and CEO of From, the Digital Transformation Agency. Howard is on a mission to help brands navigate digital transformation — to re-invent their customer journeys to earn the love of today’s “Digital Customers.”

Time Notes

[2:30] Howard's new book “Winning Digital Customers: The Antidote to Irrelevance”

[6:00] How Howard tried to fit all the secrets to digital transformation on the book


On the 27th and 28th May, we welcomed 230 attendees to our virtual event for 2- half days of learning with Product experts like Teresa Torres, Dan Olsen, Gibson Biddle, Ken Sandy, Radhika Dutt, Stefan Haas, and Catherine Louis, Daniel Zacarias, Elie Casamijtana and Lauren Isaacson.

Productized Masterclasses Speakers

The program included 8 live masterclasses, 2 keynotes, and lots of interactive opportunities. People had the chance to network and share ideas with their peers through networking sessions during breaks and on our community platform.

If you didn’t have the chance to join us online or if you want to remember the main…


Anita is Senior Principal Product Manager at FARFETCH. She delivers product propositions and customer experiences that help users to think, act and choose positively.

⚡ Chapter 1. Who’s Anita?

[02:05] Anita’s background and how did she got into Product Management

[04:53] Anita’s role at FARFETCH


Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California. Left that world behind and gravitated towards a career in research, after moving to Canada in 2009.

Since then, she has been an in-house research team of one for Motion Canada and TELUS Digital an interim leader of the market research department of BC’s hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between.


Kandis O'Brien is a business designer and facilitator. As co-founder of The SIX, a strategy and innovation consultancy, she leverages human-centered tools like design and vision sprints along with consumer insights and creative audacity to help clients re-frame problems, imagine new possibilities and create new products, processes, and organizational cultures.

Clients run the gamut from enterprise customers like Google and Salesforce, to pioneering startups like Clipr and VianAI looking to create systems for sustainable innovation that move them from idea to experiment to execution faster. She is also the organizer of Design Sprint NYC which brings together diverse thinkers…

Productized

Through workshops, courses and coaching, we seek to contribute to the relationship between people and their organizations to build better products. Welcome!

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